This can be a tough question to answer, but in fact the answer is dependent on the way you feel about marketing and recruiting, let’s review both.

Marketing – simply stated encompasses a plan of action that is put into place to publicize, promote or sell a product.

Recruiting – is the process of enrolling human subjects into a clinical research study.

When viewed by these definitions marketing and recruiting would appear to be different. Yet the truth is, when the actions of both are applied together they are almost one in the same. The question must be asked, “Could the lack of a marketing plan be a component of poor clinical research recruitment?” You bet!

To be successful in recruiting one needs to have a good marketing plan of action in place that will help the recruiting process. This is true for the sponsor as well as the site. It’s really a joint effort.

Too often this is overlooked. Most sites feel the responsibility for advertising the study falls on the shoulders of the sponsor, while the sponsor feels the sites should be more adept at recruiting, leaving us in the stale-mate position of stalled recruitment, and no one wins. So how can we change this scenario and increase recruitment?

Tools For The Study Coordinator - The Marketing Aspect

Learn about the tools available that will enable you to spend your time on managing your research program rather than spending your time on the administrative tasks.

In this free class we will share resources with you for handling tasks that are important and necessary for making your program successful.

You will learn that you don't need to do it all yourself and you shouldn't expect to know everything there is to know about putting the program together without help.

We’ll discuss the many types of help that are available for you, from clerical to subject recruitment.

We’ll share with you our secret device that will eliminate loosing your valuable computer information.You’ll never have to do your “Geek Squad” impersonation again!

Join us again for more Tools For The Study Coordinator.

This teleclass series is designed to improve your evaluation, and negotiation skills. Understanding the overall effect that both the protocol and the budget have on the research practice makes it easier to hone your negotiating skills to maximize on all your efforts. Attention to the small details will often yield the largest rewards.

Learn trade secrets that will have your research practice humming in no time!

This teleclass is designed to improve your protocol selection and negotiation skills enabling you to step out and start achieving your research goals!

Each month we’ll help expand your clinical research understanding by exploring the terms and acronyms that we function with everyday. Seems simple right? But, there are so many things that we don’t know and others that we need to know better.

“People do the best with what they know – when they know better they do better!”
- Maya Angelou

Randomization
Study participants are usually assigned to groups in such a way that each participant has an equal chance of being assigned to each treatment (or control) group. Since randomization ensures that no specific criteria are used to assign any patients to a particular group, all the groups will be equally comparable.

Biologic
A virus, therapeutic serum, toxin, antitoxin, vaccine, blood, blood component or derivative, allergenic product, or analogous product applicable to the prevention, treatment or cure of diseases or injuries of man.

Nuremberg Code
As a result of the medical experimentation conducted by Nazis during World War II, the U.S. Military Tribunal in Nuremberg in 1947 set forth a code of medical ethics for researchers conducting clinical trials. The code is designed to protect the safety and integrity of study participants.

Bioavailability
Rate and extent to which a drug is absorbed or is otherwise available to the treatment site in the body.